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The Hourglass Model
Forget those outdated marketing funnels.
Use The Hourglass Model instead:
It takes your customers beyond conversion, turning them into loyal advocates.
Here’s how I’ve used it to drive results for my clients:
1. Awareness:
↳ Capture attention by reaching the right audience.
↳ Use targeted content to make the brand visible.
Examples: Eye-catching social media ads, blog posts that solve common problems, SEO-optimized content, and viral-style videos.
2. Interest:
↳ Retain their attention with relevant content.
↳ Show why we’re different and build credibility.
Examples: In-de
Forget those outdated marketing funnels.
Use The Hourglass Model instead:
It takes your customers beyond conversion, turning them into loyal advocates.
Here’s how I’ve used it to drive results for my clients:
1. Awareness:
↳ Capture attention by reaching the right audience.
↳ Use targeted content to make the brand visible.
Examples: Eye-catching social media ads, blog posts that solve common problems, SEO-optimized content, and viral-style videos.
2. Interest:
↳ Retain their attention with relevant content.
↳ Show why we’re different and build credibility.
Examples: In-de
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