In the current cryptocurrency trading market, platforms like Bybit and Bitget have started to charge maker fees for P2P merchants, while Gate stands out by not only maintaining a zero-fee policy but also building a strong competitive advantage through a comprehensive merchant service system.
In fact, the Gate P2P platform supports a variety of mainstream fiat currencies (including USD, EUR, GBP, and JPY), providing over 450 payment channels and covering 80 countries worldwide, truly achieving barrier-free fiat currency exchange on a global scale.
01 Industry Trend: P2P Charging Becomes Popular, Gate Stands Out
As the maturity of the cryptocurrency industry increases, major trading platforms are gradually shifting to a fee-based model. Bybit and Bitget have begun charging maker fees to P2P merchants, increasing the operating costs for merchants.
In contrast, Gate has always adhered to a P2P zero-fee policy, not charging merchants any transaction fees. This strategy significantly reduces the operating costs for merchants and improves the efficiency of capital utilization.
Gate’s differentiated strategy has established a strong competitive advantage. In the second quarter of 2025, the number of users on the Gate platform surpassed 30 million, and the P2P trading conversion rate increased by 5.7% quarter-on-quarter, indicating that the zero-fee strategy has a significant effect on user growth and activity.
02 Zero Fee Advantage: Why is Gate P2P More Preferred by Merchants?
The zero-fee policy makes the Gate P2P platform stand out in a highly competitive market. Merchants are able to retain more profit, especially in large transactions, where the cost savings are quite significant.
Compared to traditional financial institutions, the Gate P2P platform offers faster transaction speeds and lower costs. For a transfer of $200, banks typically charge fees of up to about 12.66%, remittance companies charge around 5.35%, while these fees can be significantly reduced through the Gate P2P platform.
In addition to the obvious cost advantages, Gate also provides multiple security protection mechanisms, including two-factor authentication (2FA), anti-phishing technology, and fund escrow services, ensuring the safety of funds for both buyers and sellers.
03 Exclusive Services: 1V1 Professional Support for High Net Worth Merchants
Gate not only stops at zero fees but also provides comprehensive exclusive services for high-net-worth merchants. In July 2025, Gate officially launched the "customized lending service for large clients," offering loan limits of up to $20 million for high-net-worth and institutional users.
This service supports over 800 borrowable currencies such as USDT, BTC, ETH, and more than 250 staking currencies, with interest rates below the market average and zero fees. High-net-worth merchants can also enjoy 24/7 LTV monitoring, automatic margin replenishment, and delayed liquidation mechanisms to ensure comprehensive fund security.
Through dedicated account managers, merchants can receive 1v1 customized services to meet diverse funding needs in trading, wealth management, staking, and other scenarios. This personalized service model is extremely rare in the industry, reflecting Gate’s emphasis and commitment to high-end merchants.
04 Ecological Synergy: Diverse Product Matrix Supporting P2P Development
The advantages of the Gate P2P platform are not only inherent but also stem from the synergistic effects of the entire Gate ecosystem. The platform’s reserve fund totals 10.453 billion USD, with an excess reserve rate of 23.09%, and user assets are 100% verifiable, providing security guarantees for merchants.
Gate’s global compliance network covers more than 10 countries and regions, including Lithuania and Japan. Recently, it also obtained a VASP license in Dubai, further expanding its compliance services in the Middle East. These compliance advantages provide a more stable trading environment for P2P merchants.
In Q2 2025, the number of new coins on Gate increased by 65% month-on-month, with a continuous expansion of asset choices. The rich asset selection provides P2P merchants with more trading pair options, catering to the diverse needs of users in different regions.
05 Strategic Vision: Build the Next Generation Super Unicorn Exchange
Gate is implementing a strategic vision called "Next Generation Super Unicorn Exchange," and the P2P zero-fee policy is an important component of this strategy. This strategy aims to strengthen the leading position of global mainstream trading platforms by optimizing asset efficiency and user experience.
The collaboration with the F1 Red Bull Racing team to launch a series of NFTs and signing the international goalkeeper Sommer to convey the "Safe Guard" brand concept has enhanced Gate’s global brand influence. These brand activities have also provided more exposure opportunities for P2P merchants.
Through the Dubai SPORT3 Sports Carnival, the 12th anniversary celebration, and the 7th World Cryptocurrency Trading Competition (WCTC S7), Gate has further expanded its global influence. These events have brought more potential customers and trading opportunities to P2P merchants.
Future Outlook
As Gate’s global user base surpasses 38 million and continues to grow, its P2P platform has become an industry benchmark with its zero-fee policy and top-tier merchant services.
Whether small individual merchants or large institutions, they can find a suitable growth path in the Gate P2P ecosystem—zero fees reduce operational costs, dedicated services meet personalized needs, and a global compliance layout ensures transaction safety. This is the core advantage that allows Gate to stand out in fierce market competition.
