Malu Perini and Bruno Perini: meet the duo that revolutionized financial education in Brazil

When seeking information about Malu Perini’s age or Bruno Perini’s background, curiosity goes beyond basic numbers. Investors and entrepreneurs are intrigued by how this couple managed to build one of Latin America’s largest financial education conglomerates from scratch. This article explores the fascinating story of Bruno and Malu Perini, their businesses, investment strategies, and the complementary roles each plays in this shared success.

Who are Bruno and Malu Perini?

Bruno Perini is a financial educator, entrepreneur, and investor, born in 1988 in Cabo Frio, Rio de Janeiro. At 38 years old in 2026, he has established himself as one of Brazil’s leading financial education figures. Malu Perini, his wife, is a digital influencer, entrepreneur, and content creator who transformed how Brazilian couples approach personal finance and investing.

What sets the couple apart is the complementarity of their approaches. While Bruno dives into technical investment analysis and finance, Malu offers a behavioral and everyday perspective, making complex concepts accessible to the general public. This synergy has been key to expanding their projects beyond traditional finance niches.

Both are associated with principles such as:

• Long-term investing, not quick schemes
• Discipline in contributions and strategic planning
• Financial freedom as a central goal
• Building wealth systematically

Career before fame: from the Army to the web

Before becoming an influencer, Bruno Perini took an unconventional path. He served as an artillery officer in the Brazilian Army for about ten years, a period that shaped his professional personality.

His military career provided Bruno with three pillars that would define his investment philosophy: strict discipline, resilience in facing challenges, and systematic long-term planning. It was with the regular salary from the armed forces that he made his first investments in the financial market, even without formal academic training in the field.

This military background explains why Bruno Perini never promotes “get-rich-quick” schemes or speculation. His approach reflects a conservative military mindset adapted to the capital markets: patience, method, and consistency.

Você MAIS Rico: how it all started

In 2014, Bruno took his first digital step by creating the blog Você MAIS Rico. Initially, it was a modest space to share personal lessons on:

• Personal finance and household budgeting
• Conscious consumption habits
• Basics of stock investing
• Financial education for beginners

The project grew rapidly. With a move to YouTube, the channel scaled exponentially. Today, Você MAIS Rico has over 1.5 million subscribers, establishing Bruno as one of the country’s top financial content creators.

The channel’s success was no accident. Bruno deliberately chose accessible language, avoiding intimidating jargon that deters beginners. Each video followed a clear structure: problem, analysis, practical solution.

Malu Perini: the creative force behind the success

Although Bruno is the most visible face publicly, Malu Perini is equally responsible for the couple’s value creation. Her role goes far beyond occasional appearances.

Malu contributes with:

• Behavioral perspective: while Bruno analyzes numbers, Malu translates these into everyday decisions
• Content creativity: she helps craft narratives that resonate with women and couples, demographics different from their initial audience
• Podcast Os Sócios: alongside Bruno, she hosts a relaxed conversation about finance, relationships, and business
• Personal brand management: she helps humanize the couple’s public image

This synergy is rare in the financial education market, where usually one individual dominates. The duo has created an ecosystem where the audience relates to both perspectives.

Grupo Primo: expanding the empire

In 2020, the landscape changed dramatically when Bruno became a partner in Grupo Primo, led by renowned financial educator Thiago Nigro. This strategic alliance exponentially increased Bruno and Malu’s reach.

Grupo Primo is a conglomerate that includes:

• Large-scale educational platforms
• Structured online courses on investing
• Finclass, a financial education app
• Podcasts and audio content
• Digital financial products and services

Joining Grupo Primo meant professionalization and structuring. Despite operational adjustments and layoffs in 2022—natural responses to digital market volatility—the consolidation repositioned the couple as strategic players, not just content creators.

How do Bruno and Malu Perini invest?

Their investment strategy is widely shared and serves as an educational model for their audience. Diversification is the core principle:

Equities:

• Selected stocks
• ETFs (Exchange-Traded Funds)
• REITs (Real Estate Investment Trusts)

Fixed Income:

• Emergency reserves in short-term bonds
• Liquidity maintained for opportunities
• Treasury Direct as a safety base

International Investments:

• Currency hedging against devaluation
• Exposure to developed markets
• Geographic diversification as a risk strategy

Digital Businesses:

• Equity stake in Grupo Primo
• Recurring courses and products
• Educational platforms

This mix reflects their central vision: balancing aggressive growth with conservative wealth protection.

What is the couple’s net worth?

Market estimates suggest Bruno and Malu Perini’s combined net worth ranges between R$100 million and R$200 million. While these figures are approximations based on public statements and expert analyses, they reveal the scale of their operations.

Their wealth comes from multiple sources:

• Recurring revenue from online courses
• Equity stake in Grupo Primo
• Investment portfolio yields
• Digital businesses with high margins
• Real estate holdings

Estimated monthly revenue ranges from R$1 million to R$2 million. Bruno often mentions that most of these earnings are reinvested into education, technology, and business expansion rather than personal consumption.

The couple’s digital presence in 2026

Beyond YouTube, Bruno and Malu maintain significant influence across multiple platforms:

YouTube: Você MAIS Rico with over 1.5 million subscribers, generating millions of views monthly

Instagram: Personal and professional profiles with millions of followers, posting daily about investments

Podcast Os Sócios: A show combining financial analysis with discussions on relationships and entrepreneurship

Educational Platforms: Access to structured courses via Grupo Primo

Events: Speaking at conferences, workshops, and masterclasses on investing

Their digital presence’s strength lies in authenticity. They share both successes and failures, creating genuine connection with their audience. This transparency has elevated Bruno and Malu Perini from mere influencers to respected authorities.

The formula for success: discipline, method, and shared vision

The journey of Bruno and Malu Perini exemplifies a fundamental principle of the financial market: lasting results don’t come from luck or impulses. They stem from:

1. Continuous education: both invest constantly in knowledge
2. Strategic patience: they embraced gradual growth before digital explosion
3. Smart diversification: they didn’t concentrate wealth in a single source
4. Consistent communication: they maintained a steady message over the years
5. Disciplinary reinvestment: prioritized growth over consumption

For anyone aiming to build wealth, the lesson is clear: method beats luck, discipline beats impulse, and patience beats greed.

Cryptocurrency data as of February 25, 2026:

• Bitcoin (BTC): $65,400 (+3.31% in 24h)
• Ethereum (ETH): $1,910 (+4.71% in 24h)
• Dogecoin (DOGE): $0.09 (+2.29% in 24h)

This article is for informational purposes only and does not constitute investment advice. Consult a qualified professional before making financial decisions.