Estée Lauder official flagship launches on Vipshop, a major beauty brand boosting its flash sale platform

K-LinePoet · 2026-02-25T05:41:07+00:00

Estée Lauder's official flagship store recently announced its entry into Vipshop to participate in the Spring Beauty Festival, launching a variety of skincare products at discounted prices to enhance the shopping experience for consumers. Additionally, several well-known beauty brands are actively participating in the event, offering limited-time discounts, demonstrating the brands' emphasis on the flash sale market.

K-LinePoet

2026-02-25 05:41:07

Abstract generation in progress

Estee Lauder, a renowned international beauty brand, recently announced that its official flagship store will join the flash sale e-commerce platform Vipshop and will launch several products with highly competitive prices to participate in the Spring Beauty Festival, which opens at 10 a.m. on February 25.

Estee Lauder is a globally famous beauty brand, ranked 169th on the 2022 Hurun Global 500 list and included in the 2023 Fortune 500 U.S. list, ranking 230th. Its iconic products, such as the Little Brown Bottle and Pomegranate Extract Toner, are household names in skincare and beauty.

A Vipshop spokesperson stated that Estee Lauder has always been an important beauty brand on the platform. Vipshop’s user base mainly consists of women pursuing fashionable lifestyles, which closely overlaps with Estee Lauder’s target audience. The official flagship store’s entry greatly enriches the supply of popular Estee Lauder products on the platform and also provides consumers with a more assured authentic product guarantee.

Notably, after the official flagship store’s debut, several products were selected to participate in Vipshop’s Spring Beauty Festival. For example, its popular Zhi Yan Essence Cream 75ml, now available at only 996 yuan for 135ml; the Little Brown Bottle Essence 50ml, which comes with three 15ml and one 7ml matching essence samples, is now priced at just 870 yuan.

It is understood that, besides Estee Lauder, many other well-known beauty brands experienced a surge in prices after the Spring Festival. For instance, L’Oréal’s Gold Collagen Eye Cream is only 107 yuan; Clarins’ Double Serum 100ml is as low as 766 yuan; and Chando’s Time-Reducing Spot-Whitening Gift Box is priced as low as 238 yuan. Additionally, Vipshop’s spokesperson mentioned that during the Spring Beauty Festival, the platform also launched 180-yuan beauty product coupon packs and offered official subsidies on popular items.

Industry insiders note that the increasing presence of major brands like Estee Lauder on flash sale e-commerce platforms reflects the importance placed on limited-time discount markets by beauty brands. For consumers, this presents an opportunity to enjoy flagship beauty products at extremely high cost-performance ratios, which could further boost the beauty consumption market.

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