Fluent stock price rises due to milestone in business media growth

LootboxPhobia · 2026-02-25T05:33:44+00:00

Fluent Inc's stock price rose 2.4% on Tuesday as its commercial media solutions business achieved three consecutive years of growth, with a significant increase in annual revenue since Q1 2023, and is expected to account for 40% of the combined revenue by 2025. The business collaborates with multiple retailers, leveraging first-party data to connect brands with consumers and drive innovative monetization strategies.

LootboxPhobia

2026-02-25 05:33:44

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Investing.com – Fluent Inc (NASDAQ:FLNT) stock rose 2.4% on Tuesday, after the company emphasized that its commercial media solutions business has experienced three years of continuous growth.

According to the company, since Q1 2023, the commercial media solutions business has achieved triple-digit compound annual revenue growth. This segment accounted for 40% of total revenue in Q3 2025, up from 16% in the same period last year. As of September 30, 2025, the annualized revenue run rate for this business exceeded $85 million.

The company partners with retailers including Authentic Brands Group, Belk, Barnes & Noble College, Michael’s, and Dick’s Sporting Goods to offer performance-based promotions. The Fluent platform allows advertisers to bid for consumer engagement opportunities while retailers maintain control over monetization integration.

“Three years ago, we decided to shift to Fluent, and we’ve never looked back,” said Geoff Lester, Chief Commercial Officer of Vivid Seats. “They not only deliver outstanding performance, but their approach also enables us to monetize intelligently, offering promotions that add value for customers while preserving the integrity of the shopping experience.”

The commercial media solutions launched in Q1 2023 to address the market that uses first-party data to connect brands with consumers during the shopping process. The business has expanded into travel, ticketing, and complementary verticals.

Fluent states that it experiments with creative and marketing campaigns to determine monetization strategies segmented by retailer, channel, and format. The company has introduced predictive capabilities to identify when monetization creates value in the retail customer journey.

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