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Assessing Booking Holdings (BKNG) After Recent Share Price Pullback
This article assesses Booking Holdings (BKNG) after a recent share price pullback, noting a 27.3% decline year-to-date. Using discounted cash flow (DCF) analysis and price-to-earnings (P/E) ratios, Simply Wall St determines the stock appears undervalued, suggesting a significant gap between its estimated intrinsic value and current market price. The analysis highlights the company’s valuation in the context of evolving global travel patterns and competition within the online travel agency sector.