2025-12-26 19:20:48

Sometimes brand collaborations don't go as planned, but you may still reap unexpected rewards. Luna co-founder Jas Schembri-Stothart recently shared in-depth details of this experience—from the challenges of project activation to the eventual turning point—describing how to find opportunities from seemingly failed marketing campaigns. This topic is especially relevant in the Web3 community because it reflects the real dilemmas faced by many projects in rapid development. For founders and operators interested in understanding how crypto projects handle PR crises and adjust brand strategies, this interview offers some practical insights. It is recommended that interested friends listen to the full story.

View Original

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

23 Likes

Reward
23
5
Repost
Share

Comment

0/400

DegenApeSurfer

· 2025-12-29 10:40

The story of Luna is truly heartbreaking; failure has ironically become the best textbook.

View OriginalReply0

fren.eth

· 2025-12-28 11:00

Luna's story is well said; failure can turn around and succeed, that's how Web3 is

View OriginalReply0

SelfCustodyBro

· 2025-12-26 19:50

Luna's moves indeed caused a stir, but let's hear the story of the turning point. Mining in failure, this is the true spirit of Web3. Another marketing failure case analysis, but Jas's approach is indeed worth learning. Brand collaboration failures are common; the key is how to rebound from them. This story sounds a bit familiar, many projects have stumbled like this. Practical-level ideas? I just want to know how they finally managed to turn things around... The experience shared by Luna's founder feels like many new projects can learn from it. Finding opportunities in PR crises, easier said than done. Let's see how the big players crawl out of failure and learn something.

View OriginalReply0

rugdoc.eth

· 2025-12-26 19:45

Luna's recent move was truly a lucky break; even failure can be turned into a spectacle. This is the realm of Web3 people.

View OriginalReply0

ETH_Maxi_Taxi

· 2025-12-26 19:22

Luna's story, failure has ironically become a textbook case, I believe in this logic. Failed collaborations can also turn around? Starting to doubt my own project haha. Jas's recent sharing is truly insightful—how to turn a PR crisis into an opportunity, worth pondering. It's that kind of story where things seem terrible but are actually an opportunity; Web3 just loves this vibe. A turning point sounds mystical, but the details are the real gold and silver. Brand collaborations crashing and still making money? Sure, I’m all ears. This interview will probably flood the founder groups again; everyone loves stories of resurrection. Failing marketing campaigns turning into opportunities—easier said than done when it comes to execution. How Jas turned a bad hand into a winning game, gotta dig into the details.

View OriginalReply0