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The meme coin market in 2025 has been tumultuous. Data shows that a total of 13 million meme coins were launched on-chain throughout the year, but this did not support market prosperity. On the contrary, the overall market capitalization dropped from the beginning of the year to $38.3 billion, a decline of 62%. Trading activity also suffered setbacks, with daily trading volume halving to below $3 billion, a 76% decrease month-over-month — a figure that clearly indicates the sluggishness of market participation.
Among them, Pump.fun, as a representative launchpad for meme coins, performed "strongly" this year despite the overall market pressure. Meanwhile, DOGE, as a veteran meme coin, rode on numerous hot news and even appeared frequently in high-level events, attempting to break through the label ceiling of a pure meme coin. This reflects an interesting phenomenon in the meme coin market: pure trading enthusiasm is waning, but brand effects and market narratives are continuously evolving. Seasonal fluctuations, cooling market sentiment, and the diversion of speculative funds are all shaping this rapidly changing ecosystem.