Ever wondered what happens when crypto platforms decide to burn cash on race cars? Here's the math: one major player's dropping $40 million annually just to slap their logo on Red Bull's F1 machinery. Another big exchange went halfsies with ApeCoin and some new Layer-1 project to sponsor Alpine's team. McLaren? That's got backing from a different platform.

When you're seeing $100 million-plus commitments for full-season motorsport deals, it's not just marketing flex. These treasuries aren't running on fumes—they're overflowing. Remember that UFC partnership inked back in November 2021 when Bitcoin was riding high? Same energy, different arena. The money's clearly still there, and they're betting big that eyeballs at 200mph are worth every penny.