Okay, I'll admit it—I got that one wrong.

But here's the thing: A KOL's real job? Spot the narratives that actually have legs. Build awareness for tokens that deserve it. Sometimes you nail it, sometimes you don't. That's literally the game.

It's not just mindless "LFG to the moon" spam. We're sliding back into the bagworking days—and honestly? That's not necessarily bad.

The playbook's simple: Find a project. Believe in it. Push it hard.

Rinse and repeat.