Behind the BSC Shitcoin Get-Rich-Quick Myth: Who's Making Money and Who's Left Holding the Bag?

While Everyone Is Chasing “Get-Rich Dreams,” Smart Money Has Already Cashed Out

The BSC chain has been scorching hot recently.

Shitcoin projects are everywhere, and new “get rich overnight” legends pop up daily—buy something before bed, wake up to find several extra zeros in your account. Group chats are flooded with “I’ve made a killing!” as if money is lying around for the taking. Countless retail investors have been blinded by these stories. Fundamental analysis? Not interested. Secondary market? Not touching it. All that’s left in their minds is: I want to find the next 100x coin in the primary market!

But have you ever wondered—whose losses are funding your gains?

This market has never been one where everyone profits. The screenshots you see are either from insiders who bought in early or selective sharing of wins, never losses. Institutions need these myths to lure more retail investors in.

While retail investors are still dreaming of “making it big,” the real smart money has already quietly exited. They aren’t chasing meme coins anymore; instead, they’ve moved most of their funds back to the secondary market—allocating into large-cap assets with deeper liquidity and higher certainty, like BTC and ETH. Maybe they’ll leave some pocket change for gambling.

By the time retail investors realize what’s happened, the “golden dog” on-chain has become a “dead dog,” and when they try to chase the blue chips, the party is already ending. Those who once got rich quick? They’ve already swapped their tokens for Bitcoin and Ethereum.

Who Really Made Money? Institutions, KOLs, and “Scientists”

The playbook is actually very simple:

Institutions team up with a bunch of KOLs to launch tokens, piggybacking on trending topics—hundreds of projects a day, often by the same group of people. Once a project catches a hot trend, KOLs rush in—they buy first, then hype it up on Twitter.

“Scientists” use tools to frontrun, retail investors follow. But by the time you see the news, it’s already up at least 100x. Early entrants might get some scraps, but latecomers? Just exit liquidity for insiders.

Don’t talk to me about “fair launches.” If an average person launches a token, even if it catches a trend, without KOLs hyping it, nobody pays attention.

Of course, some lucky retail investors do catch some profits. But project teams aren’t worried—they only fear you’ll stop playing. Retail traders who make a little will usually lose it all on the next project. In the end, you realize: after playing the game so long, your money just became someone else’s BTC and ETH, while your own shitcoins have already hit zero.

The “Dream Factory” of a Top Exchange

Frankly, all of this is a carefully designed game.

Think about it, if the crypto industry keeps developing like this, what future is there? If Wall Street comes in and sees this mess, they’ll be furious.

A leading exchange, acting as the house, holds the most platform tokens, pumps the price to create hype, making its own ecosystem the center of attention. Then, it collaborates with KOLs to craft get-rich-quick stories—“turning a few thousand into millions” spreads everywhere, drawing more people in with dreams. KOLs sing in unison, hyping everything up, creating the illusion that “anyone can get rich.”

Meanwhile, prepared capital exits at the top, passing the bag to the last entrants.

So as a retail investor, if you don’t have better tech or inside info, it’s best to stay away.

Wealth Was Never Built Overnight

Those who truly achieve financial freedom have survived multiple bull and bear cycles—accumulating during volatility, holding firm at the bottom. Only large-cap assets like Bitcoin and Ethereum are reliable long-term wealth vehicles.

Going all-in on meme coins is no match for strategically accumulating real-value assets.

You might make some pocket change on memes, but those “10x, 100x” miracle stories only belong to a tiny few. Most people will end up broke from this game. Even if you do get lucky, if your fortune outpaces your ability, you’ll lose it just as quickly.

Right now, the get-rich-quick hype on BSC has reached its peak, and the bagholders may already be lining up. Once this meme coin craze ends, the market’s focus will likely return to the majors. The next cycle may not be on BSC, but in Bitcoin and Ethereum.

I can’t tell everyone to stop playing—after all, I can’t block people’s money. Just don’t lose your head or your judgment.

The market will always be there—but you may only get one shot with your principal.