Really digging this narrative angle. Playdoh jumping in, Motorola's on board, United Airlines too—seeing some serious corporate adoption here.

Here's the thing about Pantone's annual color pick: it's not just aesthetic. They're forecasting what'll dominate consumer psychology and purchase decisions. Major brands literally use this as their product roadmap—packaging, marketing campaigns, the whole nine yards.

Which brings me to CLOUDS token. If this color trend prediction plays out like past years, projects tapping into that zeitgeist could catch momentum. Not saying it's guaranteed, but the pattern's been there before when consumer sentiment shifts align with crypto narratives.

Worth watching how this develops over the next quarter.