Notice how everyone's jumping on that annual recap bandwagon? You know, the whole "here's your year in data" thing.

What makes it work isn't the pretty graphics—it's the fact that USERS create the buzz themselves. When you hand someone personalized stats they actually care about, they'll screenshot and share it without you even asking.

That organic sharing? Pure gold. Especially now when your feed is drowning in AI-generated garbage and bot farms. Real humans sharing real data about themselves cuts through all that noise.

The formula's simple: give people something personal, make it shareable, watch them do your marketing for you. Works every time.