There's this French hardware wallet company that somehow became one of the rare crypto success stories from France. Yet they've managed to piss off their own user base pretty thoroughly.

Three major complaints keep coming up: First, that nasty data breach where customer info got leaked, and their response felt dismissive. Second, their marketing communications come across as tone-deaf and cringeworthy. Third, product-wise? The flagship device hasn't seen meaningful upgrades in forever.

French users have a reputation for being demanding critics, sure. But when you're alienating your home market this badly, that's saying something. The gap between being a commercially successful crypto company and actually keeping your community satisfied? Apparently pretty wide.