US retail figures from the holiday weekend reveal something interesting—shoppers aren't just buying more, they're changing how they pay. The buy-now-pay-later wave keeps growing, and customers are hunting harder for those sweet discount deals. Industry observers are flagging this shift as a signal: digital payments infrastructure might be entering a fresh growth phase. For anyone watching fintech and payment protocols, the underlying trend is clear—consumer behavior is evolving fast, and the rails supporting these transactions could see serious expansion.