AIGC has landed in the cultural tourism market and amazed everyone with just one move.
In March this year, a promotional video titled “The Four Seasons of Laoshan through the Eyes of AI” became popular. The pictures of Laoshan’s characteristic scenic spots such as tea gardens, fishing villages, Cherry Valley, bays, and mountains in the video are rich in detail and colorful. Such an extraordinary masterpiece took less than 3 days from project establishment to launch.
The tool used in this work is Unbounded AI - the AIGC platform that best understands Chinese style.
The combination of AIGC and cultural tourism is not limited to the promotion of scenic spots, but can also have more integration points. For example, by holding the AIGC painting competition and creating around local IP, the designed works can be made into brochures, scenic spot tickets, handicrafts, product packaging gift boxes, etc., to further release the added value of the product. Machines such as “AI painting machines” can also be installed at tourist attractions. Photos of tourists checking in at the local area are printed with AI cameras, which is also very commemorative.
At present, Unbounded AI has cooperated with the national 5A-level tourist attraction Laojun Mountain, the thousand-year-old ancient town Tangqi, and Yalan Village, the “First Village of the Grand Canal Red Tour”, to hold AI painting competitions, attracting more than 3,000 participants and submitting more than 100 works. 5,000 pieces, 100 million+ exposures. Wujie AI and its partners jointly use AIGC for scenic spot promotion, scientific and technological assistance to farmers, rural revitalization, IP creation, cultural and creative product design and sales, etc., to fully open up the trillion-level cultural tourism market.
Among them, in the first half of this year, Shuyun China and Wujie AI jointly organized “Millennium Loquat, Seeking Honey Pond Dwelling”, “Big ‘Shrimp’ Arrives, Magical Fishing for ‘Shrimp’ Couple”, “Red Embroidered Duck Orchid - Xiangyue Asian Games” "The three AI painting competitions attracted a total of more than 2,000 contestants, with as many as 3,500 entries and 10 million+ exposures. Some of the outstanding works were later presented as gifts to the Hangzhou Asian Games at the art co-creation and exhibition event “Dame Canal, ‘Art’ Rises to Welcome the Asian Games” and received widespread attention.
Recently, Zhou Xing, the founder of Shuyun China, shared the application of AIGC in the cultural tourism and cultural creative market in an interview. In his view, the “AIGC + Cultural Tourism” operating model can provide sustained, efficient and low-cost content productivity and quickly promote the promotion and dissemination of Chinese traditional culture. In the future, AIGC will play a greater role in the creation of ancient towns/villages/scenic spots.
The following is the full text of the interview:
AIGC creativity greatly enriches cultural tourism content
Babbitt: First, please introduce Mr. Zhou to us about Shuyun China.
Zhou Xing: The Digital Rhythm China Platform is jointly initiated by the National Art Modeling Experimental Demonstration Center and the Beijing-Hangzhou Grand Canal Digital Industry Integration Center, and is jointly operated by Hangzhou Niutang Digital Technology Co., Ltd. and Hangzhou Xiangyou Culture Technology Co., Ltd. digital cultural industry platform.
With the mission and vision of “counting the Chinese style and inheriting the ancient charm of thousands of years”, the platform deeply explores the traditional Chinese culture and uses digitalization, cultural creation, sceneization and curriculum as means to deeply integrate with culture, tourism, agriculture and business, so that excellent traditional culture can be brought to life. Rise up, surge up, fire up.
Babbitt: What is the starting point for the cooperation between Shuyun China and Unbounded AI? What are the advantages of unbounded AI?
Zhou Xing: Wujie AI is the leading AIGC content creation platform in China and is committed to providing domestic users with more concise and easy-to-use AIGC painting tools with richer models. A group of outstanding AIGC creators have been cultivated, contributing to the industrialization of AIGC, expanding the audience for AI art, and promoting the integration and development of AI and art.
Shuyun China hopes to use Unbounded AI’s advantages in technology, users, and publicity and promotion to promote the creative integration of Chinese traditional culture and AIGC content, while promoting and disseminating it more quickly.
Babbitt: What practical results have been achieved by holding such a competition with Unbounded AI? What real value do the competition works bring to the local area?
Zhou Xing: Through the format of this AI painting competition, first of all, the popularity of cultural tourism projects among young people is quickly increased through the online dissemination and sharing of competition works; secondly, the cultural tourism content is greatly enriched through AIGC creativity, from Diversified perspectives show the connotation and charm of cultural tourism projects; thirdly, these outstanding creative works can be used in the development of derivatives, such as: handbags, postcards, refrigerator magnets, T-shirts, etc., integrating traditional culture and trends and enriching cultural heritage. Travel consumption.
Babbitt: The entries were also displayed at the art co-creation and co-exhibition exhibition at the Great American Canal, “Art” welcomes the Asian Games. How was the effect?
Zhou Xing: The on-site effect was very good and received enthusiastic response and high praise from the general public. Through this competition, we have gathered many outstanding works from multiple competitions organized by Unbounded AI to jointly promote and empower digital intelligence, and also contribute to the Hangzhou Asian Games.
Hitting the pain points directly, saving tens of thousands of yuan in design costs per poster
Babbitt: These three activities are very representative. For example, Yalan Village is the location of the first village party branch in Hangzhou and is the “First Village of the Grand Canal Red Brigade”. Linping Tangqi Loquat has a history of nearly 1,400 years, and the lobster fishing activity in Canal Shuangqiao Village is very suitable for May Day holiday. The themes are also very representative, such as red tourism, rural specialty industries, science and technology assisting agriculture, rural revitalization, etc. They are all very down-to-earth and in line with the development of the current era, and are worthy of promotion in other places. In your opinion, what are the pain points in these places that are worth further improving with the help of AIGC?
Zhou Xing: These three activities were all carried out in key demonstration villages in Linping District. As the rural cultural tourism industry is now promoting digitalization and cultural creativity, the main pain point is the scarcity of excellent content and creative design. , it is difficult for rural areas to afford it based on normal market design cost standards. For example, a designer normally needs 3,000-10,000 yuan to design a poster. However, using the AIGC tool, dozens or even hundreds of excellent posters can be generated in a short time. Creative pages can be combined with designers to greatly improve design work efficiency, shorten design time, and reduce design costs.
Babbitt: Young people are the main consumers, and many brands are trying to attract the attention of these groups. For example, the “Sauce Latte” that became popular some time ago achieved sales of over 100 million yuan on its first day, setting a new record for a single product. The topic surrounding “Maotai Latte” continues to hit the screen. We have seen that even time-honored brands like Moutai are also focusing on the young market. So, back to the cultural tourism industry, many tourist attractions have a long history, how to use AIGC tells young people about local culture and history and attracts them to spend money locally?
Zhou Xing: Excellent culture and history, in the new era, require new interpretations and expressions when facing young people; we not only need to respect history, but also need to use a new communication language and medium, Let young people contact, perceive, understand, and integrate in a way that they like. AIGC tools are such a tool and medium. It interprets the understanding of cultural history in creative forms and cultural languages that young people prefer. Only by establishing such Only through media can more young people have the opportunity to deeply understand, explore and create the beauty of traditional culture.
Babbitt: As a professional organization, what do you think are the other points of integration between AIGC and cultural tourism? What significance does AIGC have for the cultural tourism industry?
Zhou Xing: We believe that combining culture with digital technology promotes the integration of cultural creative applications and consumption of cultural IP. And through the “AIGC + cultural tourism” operating model, it provides continuous, efficient and low-cost content productivity. In the future, AIGC will play a greater role in the creation of ancient towns/villages/scenic spots.
One more thing, when national style meets national style
Do you still remember “Tang Palace Night Banquet” that hit the screen in 2021? The 14 “voluptuous” and agile girls from the Tang Dynasty are like the resurrected Tang Dynasty figurines in the museum, recreating in front of everyone what the Tang Dynasty poet Wen Tingyun described as “the clouds on the temples want to touch the fragrant snow on the cheeks, and the shadows in the fragrant clothes are the prosperous Tang Dynasty”. Countless netizens were moved and praised this as the Chinese style of our dreams. “Tang Palace Night Banquet” is like opening a time tunnel between the small stages, leading the audience to “dream back to the Tang Dynasty”, and won the 2021 National IP title.
What kind of sparks will burst out when national-level IP is combined with AIGC? On September 27, Unbounded AI, Henan Tanggong Cultural and Creative Technology Group Co., Ltd., the official operating agency of Henan Radio and Television Station’s “Chinese Festival” and “Tang Palace Night Banquet” series, and AITOP100, a subsidiary of Huaqiang Fantawild, jointly launched the “Golden of Tang Palace in the Golden Age of the Tang Dynasty” “Times” AI Painting Creation Competition, let us use AI paintbrushes together, follow the guidance of Miss Tang Palace to return to the prosperous age of the Tang Dynasty, and experience the unparalleled beauty of the prosperous Tang Dynasty.
