Jack Dorsey launches "Zero Fee Bitcoin Purchase" update, significantly lowering dollar-cost averaging costs, reshaping retail investors' entry barriers

GateNews
BTC-0,4%

On February 14th, it was announced that Jack Dorsey’s Cash App has quietly rolled out a major upgrade: all Bitcoin purchases over $2,000 are now fee-free; all recurring investments (daily, weekly, monthly) are also free of charge. Previously, the platform typically charged a 0.9%–2% fee plus spreads, meaning a one-time $5,000 purchase could cost an extra $50–$100; long-term dollar-cost averaging for a year could incur an additional $150–$300. The new policy directly eliminates these friction points, making “painless accumulation” a reality.

For automated investors, the change is especially significant. The weekly $300 investment is no longer eroded by fees, and growth expectations are higher. Coupled with features like direct Bitcoin deposits and spare change rounding, users can continuously accumulate without intervention, and perform small transactions via the Lightning Network, creating a closed loop of “earn—accumulate—spend—withdraw.”

In the context of market volatility and mixed sentiment still present in February 2026, cost is a key factor influencing whether retail investors continue to buy. Historical experience shows that after mainstream apps reduce fees, purchase volumes often jump 20%–50% in the following weeks. This adjustment effectively provides a “moat” during price retracements for long-term investors, ensuring strategy execution is no longer disrupted by hidden costs.

Unlike most multi-asset platforms, Cash App supports only Bitcoin, making the process simpler and more aligned with the long-term narrative of “digital gold.” For users seeking stable dollar-cost averaging, lower costs, and improved execution efficiency, this update opens a much more user-friendly entry point.

Disclaimer: The information on this page may come from third parties and does not represent the views or opinions of Gate. The content displayed on this page is for reference only and does not constitute any financial, investment, or legal advice. Gate does not guarantee the accuracy or completeness of the information and shall not be liable for any losses arising from the use of this information. Virtual asset investments carry high risks and are subject to significant price volatility. You may lose all of your invested principal. Please fully understand the relevant risks and make prudent decisions based on your own financial situation and risk tolerance. For details, please refer to Disclaimer.

Related Articles

USDT supply hits fresh $188b ATH as Tether tightens grip on stablecoins

Tether CEO Paolo Ardoino says USDT supply has hit a record $188b, cementing the stablecoin's dominance as broader stablecoin liquidity sits near all-time highs. Summary Tether CEO Paolo Ardoino says USDT supply has reached a record $188 billion. The new peak comes weeks after stablecoins hit a

Cryptonews3h ago

Grayscale Research Head: Bitcoin Rally Above $76K Could Signal Start of Bull Market Phase One

Grayscale research head Zach Pandl analyzes Bitcoin's rebound from a February low, using the realized price metric to show recent buyers at breakeven and hint at an early bull phase, with a reported bottom around $65k-$70k. Grayscale’s Pandl: Bitcoin hit ~63k in Feb, rose to ~76k; realized price ~74k shows recent buyers breakeven, hinting at early bull phase and a bottom around 65-70k.

GateNews3h ago

Scammers Impersonating Iranian Officials Demand Bitcoin and USDT from Ships in Strait of Hormuz

Gate News message, April 21 — Scammers posing as Iranian officials are demanding Bitcoin (BTC) and Tether (USDT) as transit fees from ships in the Strait of Hormuz, according to a warning from MARISKS, a Greece-based maritime risk management firm. The scheme falsely promises "safe transit

GateNews3h ago

Bitcoin, Ethereum and Solana ETFs Record Positive Net Inflows on April 21

Gate News message, according to the April 21 update, Bitcoin ETFs recorded a 1-day net inflow of 3,599 BTC (approximately $272.59 million) and a 7-day net inflow of 18,914 BTC (approximately $1.43 billion). Ethereum ETFs showed a 1-day net inflow of 34,380 ETH (approximately $79.25 million) and a 7-

GateNews3h ago

Fidelity and Capital Group Become Strive's Two Largest Shareholders

Gate News message, April 21 — Fidelity and Capital Group have become the two largest shareholders of Strive, a Bitcoin treasury company, according to CEO Cole Macro. The two firms collectively hold ASST shares valued at approximately $152.8 million, as confirmed by the company's latest

GateNews3h ago

Charles Schwab to Launch Bitcoin and Ethereum Trading, Releases Educational Content on BTC

Charles Schwab plans to expand into crypto, offering Bitcoin education and direct BTC/ETH trading, allowing customers to buy Bitcoin in accounts; analysts call it a major mainstreaming moment. Schwab announces an expansion into cryptocurrency with Bitcoin education and direct BTC/ETH trading, enabling clients to hold Bitcoin in their accounts; analysts view this as a turning point toward mainstream adoption.

GateNews4h ago
Comment
0/400
No comments