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From Toyota to Broadridge: Avalanche Is Betting Big on Private Blockchains
Avalanche says institutions are investing heavily in private blockchains and that it’s positioned to dominate in this sector.
Avalanche has welcomed major global brands building private L1s on its network, including Broadridge, Progmat and Toyota.
The future of institutional adoption is in private blockchains, and Avalanche is the dominant force in this sector, says Ava Labs, the team behind the Avalanche blockchain.
According to the team, large institutions and enterprise users require environments where their data is protected and access is limited to authorized parties. A blockchain network can only serve these users if it offers connectivity “when and where it’s needed.”
Public blockchains like Ethereum and Solana are transparent and publicly accessible throughout, and while this appeals to retail consumers, it simply can’t work for institutions handling the data and funds for millions of private users.
This makes private blockchains the ideal product for these institutions, and Avalanche is uniquely built for this, the team says.
Unlike most blockchains, Avalanche is built around a model that offers customizable Layer 1 networks with their own closed ecosystems. Previously called subnets, these Layer 1s have their own consensus rules, validators, fee structures and native tokens. The developers behind each L1 decide who can access what information, when and how. They also decide how much should be paid in gas fees and how fast the transactions are.
This is different from chains like Solana, where everything is built atop the main Layer 1, or Ethereum, where the Layer 2s still depend on the mainnet.
But despite being independent L1s, these networks still benefit from Avalanche’s technology stack and interoperability framework.
Broadridge, Toyota, Progmat Building on Avalanche L1s
Avalanche’s L1s have attracted some of the world’s largest institutions seeking decentralization without sacrificing privacy. One of these is Toyota. The Japanese auto giant deployed its own L1 that connects all the stakeholders in the vehicle manufacturing, sale, and regulation pipeline. These include manufacturers, insurers, owners, regulators, charging service providers and maintenance companies.
Known as the Mobile Orchestration Network, it strikes a balance between decentralized authenticity and privacy.
Image courtesy of Avalanche on X.
Avalanche L1s are also proving popular on Wall Street. Broadridge, one of the world’s largest financial infrastructure firms, launched a dedicated L1 for proxy voting and shareholder governance.
Broadridge’s technology is used by most of the world’s largest companies for proxy voting, trade processing and post-trade settlement. It handles over $8 trillion a month and reportedly processes proxy services for 80% of all US shares.
Image courtesy of Avalanche on X.
Galaxy Digital was the first to use the new service, which launched last month. Founder Mike Novogratz said that the company will rely on the L1 for its shareholder vote later this month.
Novogratz, a Wall Street veteran, commented:
In Japan, the country’s largest tokenization platform, Progmat, announced earlier this year that it would migrate its tokenized securities from R3’s Corda to an Avalanche L1. The company brought with it over $2 billion in tokenized real estate and corporate bonds.
Image courtesy of Avalanche on X.
AVAX trades at $9.6, dipping slightly over the past 24 hours as its weekly gains stood at 5.4%.