The 2026 National Home Appliances, Digital, and Smart Products Consumption Season Launch

2026-04-11 12:21:06

On March 13th, the launch ceremony for the 2026 National Home Appliances, Digital, and Smart Products Consumption Season was held in Shanghai. The Ministry of Commerce thoroughly implements the decisions and deployments of the Party Central Committee and the State Council, adhering to the dual-driven approach of “policy + activities,” relying on the old-for-new policy for consumer goods, and organizing a series of activities for the 2026 National Home Appliances, Digital, and Smart Products Consumption Season. This aims to further amplify the positive role of the old-for-new consumer goods policy in expanding consumption, promoting transformation, and benefiting people’s livelihoods. The event’s main venue was set in Shanghai, with Liaoning, Guangdong, and Sichuan organizing activities in their regions, adopting a “North, South, East, West, first in four regions, then nationwide” approach to promote collaboration among government, associations, enterprises, platforms, media, and financial institutions, creating a favorable environment for policy implementation. (CCTV News)

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