EXCLUSIVE: McCann Wins Kroger's US Creative Business

NodeGuardian · 2026-03-04T04:45:52+00:00

McCann is appointed as the creative agency for Kroger U.S., succeeding DDB New York. This change maintains the account within Omnicom after acquiring IPG, with McCann's CEO expressing pride in collaborating with Kroger for impactful work.

NodeGuardian

2026-03-04 04:45:52

Abstract generation in progress

McCann has been named the creative agency of record for Kroger U.S., taking over from DDB New York. This move keeps the Kroger account within the Omnicom umbrella, following Omnicom’s acquisition of IPG, McCann’s former parent company. McCann New York’s CEO, Amber Guild, expressed pride in partnering with Kroger, an iconic brand, to develop meaningful work and drive business growth.

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