Sinclair Broadcast Group(SBGI.US)'s tennis channel joins Amazon(AMZN.US) Prime Video to leverage tennis popularity and expand streaming media presence

LootboxPhobia · 2026-03-04T04:35:10+00:00

Sinkle Broadcast Group's tennis channel is expanding into the online market, having launched on Amazon Prime Video and planning to enter other platforms like Roku in the future. Its streaming service costs $11.99 per month and will broadcast the Paris Bank Open live. As tennis participation increases, Tennis Channel plans to shift its user growth focus to online platforms, although traditional TV still accounts for the majority of viewership.

LootboxPhobia

2026-03-04 04:35:10

Abstract generation in progress

The iFintech Finance APP has learned that Sinclair Broadcast Group (SBGI.US)'s paid TV network Tennis Channel is actively expanding its online TV market presence. The channel has officially launched on Amazon (AMZN.US) Prime Video Channel Store, marking an initial step in its expansion strategy, with plans to also be available on Roku (ROKU.US) subscription services and other distribution channels.

This streaming service charges $11.99 per month and will begin live broadcasting the Paris-Bank Open starting March 4. Meanwhile, its namesake cable TV channel has successfully joined sports packages offered by DirecTV, FuboTV (FUBO.US), and Comcast (CMCSA.US). The Amazon Channel Store has previously become a key platform for niche streaming services like Starz (STRZ.US).

Since the pandemic sparked a surge in outdoor sports activities, participation in tennis has continued to rise. According to the U.S. Tennis Association, by 2025, the number of tennis players in the U.S. will surpass 27 million, a 54% increase from 2019. Attendance at top-tier events like the Grand Slams and Masters tournaments has hit new highs.

Jeff Blackburn, CEO of Tennis Channel, is focused on turning this tennis boom into a growth in subscription users. Amid the decline of traditional cable TV, the channel remains one of the few networks maintaining audience growth.

Blackburn stated in an interview, “All platforms are bundling content, and Tennis Channel is an excellent addition.”

Although traditional TV still accounts for up to 80% of the company’s viewership, future growth will focus on online platforms, including paid streaming, free streaming channels, and social media content.

The CEO, who previously served as a senior executive under Jeff Bezos, revealed that the company is investing heavily in upgrading technology systems, optimizing product experience, and enriching programming content.

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