Jollibee Signs $87 Million Deal for Korea's Largest Hot Pot Chain

SelfRugger · 2026-03-02T02:02:20+00:00

Jollibee Foods Corp. has signed an $87 million deal to acquire South Korea's largest hot pot chain, Shabu All Day, enhancing its global expansion and broadening its Chinese cuisine offerings while retaining a local partner.

SelfRugger

2026-03-02 02:02:20

Abstract generation in progress

Jollibee Signs $87 Million Deal for Korea’s Largest Hot Pot Chain

Khac Phu Nguyen

Mon, February 23, 2026 at 11:31 PM GMT+9 1 min read

In this article:

JFC.XPHS

JBFCF

0.00%

This article first appeared on GuruFocus.

Jollibee Foods Corp. (JBFCF) is leaning further into South Korea as it sharpens its global expansion playbook, signing a definitive agreement to acquire a Korean hot pot brand for around $87 million. The Philippines’ largest restaurant operator said a subsidiary will purchase All Day Fresh Co. Ltd., the company behind Seoul-based eat-all-you-can chain Shabu All Day. Management framed the move as reinforcing its Chinese cuisine segment and franchising initiatives, while also providing entry into the global hot pot category.

Warning! GuruFocus has detected 2 Warning Sign with JBFCF.

Is JBFCF fairly valued? Test your thesis with our free DCF calculator.

Shabu All Day operated 169 stores across South Korea as of January 2025, making it the largest player in the country by store count, and generated annual system-wide sales of $285 million. Elevation will retain its 30% stake in All Day Fresh and remain a strategic partner, which could support continuity as Jollibee integrates the business. The structure suggests Jollibee is adding scale while keeping an experienced local partner in place.

The transaction follows Jollibee’s July acquisition of a 70% stake in South Korea-based Compose Coffee for $340 million, pointing to what could be a deliberate buildout in one of Asia’s more competitive consumer markets. The group, which built a fast-food empire in the Philippines around its fried chicken, has been expanding globally and competing with chains such as KFC under Yum! Brands and McDonald’s. It has also said it plans to spin off its business outside the Philippines and pursue a US listing, a step that could further reposition its international operations in the eyes of global investors.

Terms and Privacy Policy

Privacy Dashboard

More Info

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.