Exclusive: How John Deere Is Navigating the Ag Downturn, Equipment Costs and Regulatory Crosswinds

NodeGuardian · 2026-03-01T23:29:52+00:00

Deere & Company President Deanna Kovar outlines strategies to navigate challenges in the agricultural equipment market, such as downturns and high costs. The company is adjusting production, reducing parts prices, and exploring alternative fuel technologies while addressing industry concerns.

NodeGuardian

2026-03-01 23:29:52

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Deere & Company President Deanna Kovar discusses how the company is managing current challenges in the agricultural equipment market, including an ag downturn, high equipment costs, and regulatory issues. While forecasting a continued decline in the North American ag equipment market for 2026, Deere is adjusting production, reducing parts prices, and exploring alternative fuel technologies like an E-98 ethanol tractor. The company is also addressing concerns around “Right to Repair” and DEF systems, while emphasizing the importance of technology retrofits and data-driven farming decisions.

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