Telkom, through its CEO Dian Siswarini, announced a shift in focus from price wars to service quality as its main competitive strategy. Siswarini stated that in the maturing telecommunications industry, service differentiation and network quality are now the crucial factors for success, rather than low tariffs. The company plans to leverage its extensive fiber network as a foundation to enhance overall service quality for both fixed and mobile broadband users.
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Telkom: Price Wars Are "So Yesterday," Now Focus on Service Quality
Telkom, through its CEO Dian Siswarini, announced a shift in focus from price wars to service quality as its main competitive strategy. Siswarini stated that in the maturing telecommunications industry, service differentiation and network quality are now the crucial factors for success, rather than low tariffs. The company plans to leverage its extensive fiber network as a foundation to enhance overall service quality for both fixed and mobile broadband users.