During the Spring Festival, the average daily retail sales of gold, silver, and jewelry products increased by 33.4% year-on-year

NightAirdropper · 2026-03-01T20:26:45+00:00

During the Spring Festival holiday, China's retail sales of goods showed significant growth, with major large retail enterprises experiencing a 24% year-on-year increase in average daily retail sales. Gold, silver, and jewelry products grew by 33.4%, while food and clothing products also increased by 23% and 17.3%, respectively. The consumption potential continues to be unleashed.

NightAirdropper

2026-03-01 20:26:45

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On February 26, according to CCTV News, the latest monitoring data from the China General Chamber of Commerce shows that during the Spring Festival holiday, retail sales of goods maintained rapid growth. The average daily retail sales of goods at 100 key large retail enterprises nationwide increased by 24.0% year-on-year, with consumer potential continuing to be released.

As the traditional peak season for gold consumption, during the Spring Festival, the average daily retail sales of gold, silver, and jewelry products increased by 33.4% year-on-year. Especially in recent years, the trend of “reverse New Year” has continued to heat up, with population movement showing a tendency to gather in major cities, driving a surge in sales of gold, silver, and jewelry products in first-tier cities.

Festive gatherings and other demand have surged, leading to a significant increase in related product sales. The average daily retail sales of food products increased by 23.0% year-on-year. Driven by returning home for family visits and holiday renewal needs, the average daily retail sales of clothing products increased by 17.3% year-on-year, with sportswear showing outstanding market performance. Additionally, the policy of exchanging old for new has boosted the average daily retail sales of communication equipment products, maintaining double-digit growth year-on-year.

Source: CCTV News

Editor: Xie Ke
Reviewer: Jiang Bo, Chen Jie

【Source: Hangzhou Daily】

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