The New York Times: Building a Golden Image for Trump, a Crazy Meme Coin Marketing Campaign

“Don Colossus” a Golden Statue of President Trump, Waits for Its Home

Article by: David Yaffe-Bellany, The New York Times

Compiled by: Luffy, Foresight News

This statue of President Trump is called “Don Colossus.” It stands 15 feet tall, resting on a base weighing 7,000 pounds, making the overall height comparable to a two-story building. The giant sculpture is cast in bronze and coated with a thick layer of gold leaf. (Note: Don Colossus literally translates to “Giant Trump,” referring to Trump as a giant.)

For over a year, this gilded statue has been at the center of one of the most bizarre gold rush projects of the Trump era. A group of cryptocurrency investors spent $300,000 to commission a sculptor to create this statue as a tribute to Trump, who openly supports cryptocurrencies.

They then used the statue to promote a meme coin called PATRIOT.

Now, unexpectedly, this plan seems to be coming to fruition. Last month, a concrete and stainless steel base was completed at Trump’s golf resort in Doral, Florida. According to records reviewed by The New York Times, one of the organizers of the project, Trump’s friend Mark Burns, told collaborators that the president plans to attend the unveiling ceremony locally.

“This statue looks amazing,” Trump wrote in a letter to Burns last December.

Alan Cottrill inspects his gilded sculpture of President Trump in Zanesville, Ohio

Almost everyone in the cryptocurrency world has tried to profit from Trump’s presidency: either by making business deals with his family or seeking regulatory easing from his administration. But few have been as bold as supporters of PATRIOT.

Meme coins are a type of cryptocurrency that serve little purpose beyond speculation, often built around viral jokes or celebrity images, with their value entirely dependent on how much network fans are willing to pay. The key to creating a successful meme coin is generating enough online buzz to convince potential buyers that its price will keep rising.

Building a giant statue is an expensive form of social media hype, but it’s also a potential profit scheme. According to one organizer, investors funding the statue received large amounts of the associated tokens, which sometimes saw sharp price surges. Over months, supporters of “Don Colossus” posted updates on the creation process on X (formerly Twitter) and formed alliances within the “Make America Great Again” camp, aiming for a marketing victory: to have the statue installed at Trump’s official properties.

By late 2024, the PATRIOT meme coin was officially launched, coinciding with Trump’s promise to make the U.S. the “global cryptocurrency capital,” causing the token’s price to spike. During a weekend event in Washington held around Trump’s inauguration, supporters presented a bronze mini statue to Trump’s former advisor Steve Bannon and interacted with other conservatives.

However, repeated delays and internal disputes cast a shadow over the project, revealing the turbulence in the meme coin market: rife with scams, with investors often losing everything. Last year, the PATRIOT token’s price plummeted nearly to zero. To rush the completion of the statue and boost the token, investors clashed with Ohio-based sculptor Alan Cottrill.

In text messages reviewed by The New York Times, Cottrill said investors still owed him $75,000 for intellectual property rights related to the statue.

“You’re using my copyrighted sculpture image to promote your token!” he wrote last month in a message to one supporter.

“Yeah, haha, we planned to do that from day one,” replied Ashley Sansalone. Sansalone is a crypto developer involved in the PATRIOT project and another token called Elon GOAT.

Alan Cottrill’s commissioned sculpture of Elon Musk

Sansalone stated in a statement that full payment would be made to Cottrill before the unveiling. “In any commercial agreement, a portion of the payment is withheld until the finished product is delivered,” he said.

But it remains unclear when the statue will be officially displayed.

On Monday, after The New York Times inquired about the PATRIOT token with the White House and Trump Organization, Eric Trump, the president’s son, issued a statement on X.

“We appreciate everyone’s support and enthusiasm,” he said, “but to be clear, we have no involvement in this token.”

The Creation of “Don Colossus”

The plan to create “Don Colossus” originated in a group chat on the messaging app Telegram. Cryptocurrency enthusiasts often use this platform to exchange investment tips and promote tokens. It was July 2024, shortly after Trump narrowly escaped an assassination attempt in Butler, Pennsylvania, where he was pictured raising his fist with a determined look.

Sansalone wanted to turn that defiant image into the core visual for a meme coin. He collaborated with right-wing activist Dustin Stockton, and well-connected crypto investor Brock Pierce also joined, despite Pierce’s history of legal and financial disputes.

Soon after a bullet grazed Trump’s ear, Sansalone contacted 73-year-old Cottrill, whose bronze sculpture of Edison is displayed in the U.S. Capitol. Over the years, Cottrill has sculpted statues of more than a dozen U.S. presidents, including 10-foot-high memorials of George Washington and Thomas Jefferson.

Cottrill in a room filled with sculptures

The group of crypto investors hoped Trump’s statue would be taller than previous works and requested some visual modifications.

“The initial sculpture I made was very realistic,” Cottrill said in an interview last month. “The crypto crowd asked me to trim some of the excess flesh around his neck and make him look slimmer.”

By the time Trump took office, Cottrill had completed the sculpture. At that point, the bronze giant had not yet been gilded but was the tallest of all his works. In December last year, Trump shared a report from Blabrat News on social media, stating Stockton was in talks with the presidential inauguration committee to hold an unveiling during inauguration weekend.

The timing was perfect: the PATRIOT token had just gone on sale.

The website proclaimed: “A cryptocurrency for the people, this statue is an indelible symbol that no one can erase.”

But the project soon faced two major setbacks. Cold weather in Washington caused logistical issues, forcing the postponement of the unveiling. Just before the inauguration, Trump launched his own meme coin, TRUMP.

While traders scrambled to buy the official token, Stockton and Pierce held a “Patriot Award” event at the National Press Club in Washington, distributing mini models of the statue.

“The atmosphere was instantly cold because Trump’s token suddenly skyrocketed,” Cottrill said.

By the end of January, ATRIOT’s price had fallen over 90%.

A “Treasure Land”

Despite these setbacks, the crypto investors continued their marketing efforts. In February last year, the infamous former Congressman George Santos appeared on Fox News showcasing a mini Trump statue, explicitly mentioning the PATRIOT token.

One small gilded Trump figure with raised fist, surrounded by several darker statues of the same style

Santos reposted the video on X, claiming: “This kind of exposure is priceless, you can’t buy it!” In a brief phone interview, Santos admitted, “I was paid to promote it, and I’ve always been straightforward about that.”

The investors also sought to bring in another influential ally: Burns. A well-known pastor and close confidant of Trump, sometimes called the president’s unofficial “spiritual advisor.”

After Pierce introduced him to the project team, Burns began participating in the statue work. He quickly became a key figure in pushing for the project’s revival, proposing gilding the bronze statue with gold leaf.

“The president just asked me for photos of the statue after it was gilded,” Burns wrote in a message to collaborators last November.

Trump’s wish was finally fulfilled. Sansalone told the team he consulted a gold leaf supplier in New York that had previously decorated Trump Tower. Cottrill also shared photos of the latest finished statue.

“It’s dazzling, exquisite,” Sansalone replied.

“Wow… I’ll send this to the president,” Burns wrote.

Clearly, Trump was moved by the sculpture. Last month, Cottrill traveled to Florida and installed the 7,000-pound base at Trump’s Doral golf resort. Stockton boasted on social media that it was a “treasure land.” Burns told collaborators in a January message that White House scheduling staff was actively working to finalize a date for the official unveiling.

Trump National Doral Golf Club, Florida

This should have been Cottrill’s moment of glory, but he said he’s had enough of the crypto investors behind the scenes.

Cottrill claimed that until fall 2024, he only recently discovered that these investors were using his artwork to promote a digital currency, which he believes infringes on his intellectual property rights.

He eventually reached an agreement with the investors: they would pay him $150,000 for the sculpture’s copyright. But he said he has yet to receive the remaining funds, and with other unpaid fees, they still owe him about $90,000.

A group of crypto investors demanding a tall enough Trump statue and proposing appearance modifications

“In my opinion, they never bought the rights, and they’re using it illegally,” he said. “Unless all debts are settled, this statue will never leave my foundry.”

But the project organizers claim they haven’t made much money from it.

Burns said he never asked for or received any compensation. Stockton, in an interview, said the PATRIOT token is just a fundraising tool meant to support the costs related to the statue.

“I haven’t seen anyone making big money from this,” Stockton said.

A spokesperson for the Trump Organization, Kimberly Benza, stated that the company only learned about the meme coin after The New York Times inquired this week. She did not respond to questions about whether the unveiling will proceed as scheduled.

The farce has not stopped the project’s promotion on social media. An associated X account recently posted photos of the Doral statue’s base and pinned a detailed message on how to buy the meme coin.

“This dream remains alive,” Sansalone and Burns said during a live stream on January 16.

Besides the giant statue, the team also hopes to gift Trump a miniature gilded version of the same sculpture. “We want to have a collectible in the Oval Office,” Sansalone said.