The investment logic of fan tokens during the years of Li Ge

Everyone’s career is a song of glory, from passionate beginnings to final curtain calls. In the crypto market, the price fluctuations of celebrity fan tokens follow similar cyclical patterns. Taking fan tokens like ATM and CHZ as examples, their connection to major sporting events is worth close attention from investors.

Historical Lessons: Market Insights from the 2022 World Cup

During the 2022 Qatar World Cup, the market demonstrated the typical “buy the rumor, sell the fact” pattern. National team tokens saw an average increase of 50%-120% in the 30 days before the event, as investor expectations for their favorite teams drove prices higher. But when the final moments arrived and the matches ended, the story changed. For example, tokens of winning teams like ARG retreated over 60% within 10 days. Behind these sharp rises and falls was a shift in market sentiment from euphoria to rationality.

Current Positioning: Signals for the 2026 World Cup

As the 2026 North America, Mexico, and Canada World Cup approaches, the market has already sensed this cyclical opportunity. CHZ, as the platform token of the fan token ecosystem, has seen its 30-day gains narrow to -39.47%, but early participants have already made their moves. Similarly, national team tokens like POR and ARG continue to attract capital, despite recent 30-day declines of -17.68% and -21.61%. Such adjustments often indicate market accumulation.

Cyclical Mechanism: Fluctuation Patterns of Top Team Tokens

Fan tokens of top clubs tend to perform even more prominently within the Champions League and World Cup cycles. During these periods, the volatility of top team tokens increases by 3-5 times, and trading volume doubles. This not only creates opportunities for short-term traders but also reflects the deep integration of fan economy and digital assets. While glory may fade, market cyclical opportunities still exist—key is understanding the intrinsic link between event cycles and asset prices.

Risk Warning

Fan token prices are highly volatile, and past data does not guarantee future performance. Investors should assess risks rationally and avoid chasing highs or blindly following trends. Opportunities and risks often coexist; thorough research is essential before any deployment.