Spring Festival AI Battle Goes Crazy! Qianwen App Spends 3 Billion Yuan to Treat the Whole Country to Milk Tea

Chinese New Year AI Battle Goes Crazy! Early on February 6th, the Qianwen App officially launched the “30 Billion Yuan Free Order for Spring Festival,” launching a milk tea campaign. It invites people nationwide to use AI to order milk tea for free with just one sentence. During the event, each person can receive 21 no-threshold 25-yuan free order cards, totaling 525 yuan.

The Qianwen App event page shows that the first wave of free orders runs from February 6th to February 12th. The rules are as follows: all users who update the Qianwen App can get a free 25-yuan no-threshold card, which can be used to enjoy free milk tea, buy New Year goods on Taobao, or order takeout. For each new friend invited to download the Qianwen App, both parties will receive one 25-yuan free order card, with a maximum of 21 cards per person, totaling 525 yuan. If you successfully invite three new friends in a day, you will have a chance to win a Qianwen AI Life Card worth ten thousand yuan.

With a single sentence on the Qianwen App, the free order card can be used immediately at over 300,000 milk tea shops nationwide, including brands like Mixue Bingcheng, Luckin Coffee, Bawang Tea Princess, Nayuki Tea, Shanghai Auntie, Tea Baidao, and Kudi Coffee.

Some netizens calculated that if a family of six participates in the Qianwen free order event, they can get 275 yuan worth of no-threshold free order cards in just 5 minutes. If used to order Mixue Bingcheng Lemon Tea, they could enjoy 84 free cups.

The event page states that the second wave of the 30 Billion Yuan Spring Festival Free Order will start on February 13th, allowing users to receive cash red envelopes, with a maximum of 2,888 yuan.

This year’s Spring Festival AI battle is intense. The Qianwen 30 Billion Yuan Free Order is the largest investment in Alibaba’s Spring Festival activities in history and the highest in the AI battle this Spring Festival. Comparing red envelope activities from various AI apps, Qianwen App’s approach is simple and direct: download and get a 25-yuan free order card, with the lowest threshold and the largest amount.

On January 15th, the Qianwen App announced it had integrated with Taobao Flash Sale, Alipay, Taobao, Fliggy, and Amap, launching AI shopping features. A Qianwen App representative said, “We hope that through the Spring Festival large free order event, we can invite people nationwide to experience a new lifestyle in the AI era and let AI integrate into their real-life consumption.”

Last Spring Festival, the “Deep Thinking” moment of DeepSeek went viral; this Spring Festival, it will be the “AI Super Agent” moment for Qianwen. The Qianwen App is expected to cultivate the habit of “seeking AI for help” through real monetary investment. Users no longer need to switch between multiple apps; just express their intent to AI, and they can complete the entire process from decision-making and transactions to fulfillment services, bringing a new consumption experience in the AI era and fully igniting AI shopping.