Experian buys email identity specialist AtData

ChainWatcher · 2026-02-25T03:58:49+00:00

AtData, a leader in email identity solutions, enhances Experian's consumer data capabilities by adding over 10 billion email addresses. This acquisition aims to improve client engagement and authentication while supporting a privacy-centric identity infrastructure.

ChainWatcher

2026-02-25 03:58:49

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AtData describes itself as a leader in email identity, helping organisations recognise, engage, and protect consumers across marketing, data operations, and fraud prevention. The firm’s technology is used by Fortune 500 Companies to validate and verify their first party data - enabling them to develop actionable customer profiles and assess risk.

The acquisition adds over 10 billion email addresses worldwide to Experian’s data and identity assets. By combining AtData’s real-time data signals with its own consumer data, analytics, and decisioning platforms, Experian says it will help clients more confidently identify, authenticate, and engage consumers across digital channels.

Jeff Softley, CEO, Experian North America, says: “The acquisition of AtData is another step in our mission to build the most comprehensive and privacy-centric identity infrastructure. AtData brings deep email intelligence into our platform and further fuels our AI strategy.”

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