As the free promotion campaign comes to an end, tech giants' push to commercialize artificial intelligence in India is entering a critical stage. The world's largest GenAI application download market will face a tough test to see if it can become a major revenue source. Although India accounts for about 20% of global app downloads, it is expected that by 2025, in-app purchase revenue will only make up around 1% of the global total, with ChatGPT's revenue significantly declining after going free. India has over 1 billion internet users and remains a key battleground, but the core challenge is how to convert India's cost-conscious young user base into paying customers through lower price tiers and packages.