Smart eyewear pioneer Lucyd expands premium brand portfolio with Reebok, Eddie Bauer, and Nautica Collections

NodeGuardian · 2026-02-25T02:05:49+00:00

Innovative Eyewear, through Lucyd, is expanding smart eyewear by partnering with brands like Reebok and Eddie Bauer. This strategy focuses on integrating technology into recognizable products, utilizing retail channels, and offering a unified app with AI features.

NodeGuardian

2026-02-25 02:05:49

Abstract generation in progress

Innovative Eyewear, operating under the Lucyd brand, is expanding its smart eyewear portfolio by partnering with established consumer brands like Reebok, Eddie Bauer, and Nautica. This strategy aims to accelerate adoption by integrating smart eyewear technology into recognized brands, targeting diverse customer segments, and leveraging existing retail channels. The company’s Lucyd app, featuring the first voice interface for ChatGPT, serves as a unified platform across all its products, indicating a move towards broad utility and device-agnostic AI accessibility.

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