Buy gold at the best jewelry stores in 2026: the top 10 genuine options worth investing in

When searching for the best jewelry store for investment, it’s not easy to decide immediately because the gold market has many operators claiming to be reputable and trustworthy. Buying gold involves more than just considering the price; you must evaluate several factors such as the store’s credibility, the type of gold you want, and your investment goals.

Before choosing the best jewelry store: Set your goals first

Before deciding where to buy gold, the first question to ask yourself is “Why am I buying gold?” Because the answer will help you select the store that best fits your needs.

If you want to accumulate gold long-term: Gold bars are a better choice because they help hedge against inflation and maintain relatively stable value. A jewelry store that offers gold savings and secure storage systems is suitable.

If you want to use gold as jewelry: Gold ornaments are a good option, but you must accept that the premium is higher and the resale price may be lower. Buy from reputable stores that have long-standing buying and selling services for jewelry.

If you want short-term speculation: Online products such as trading gold Forex or gold ETFs on the stock exchange may be more suitable because you don’t need to hold physical gold. Trading is easy and quick.

Top 10 jewelry stores for investors in 2026

1. Huo Seng Heng Jewelry - Leader in online services and gold bars

Huo Seng Heng is a gold trading institution with over 70 years of operation, certified by the Thailand Gold Traders Association. The name “Huo Seng Heng” in Chinese means unity and strength, reflecting the identity of a traditional Chinese family business.

Currently, this jewelry store has more than 5 branches in Bangkok and surrounding areas. Besides traditional gold jewelry sales, it offers innovative services such as online gold bar trading and acts as a gold futures broker in TFEX, with real-time market prices for 96.5% and 99.99% gold bars.

Advantages: Comprehensive services from physical gold to derivatives.

Caution: Online trading carries cybersecurity risks; only use official channels and safeguard personal information.

2. Yaowarat Jewelry - The largest network in the country

With over 50 years of operation (since 2512 BE), Yaowarat Jewelry has more than 350 branches nationwide, making it accessible across all regions.

A member of the Thailand Gold Traders Association, it uses standard buy/sell prices, allowing trading of both jewelry and bars at reputable institutions.

Advantages: Wide network, convenient nationwide access.

Caution: Due to many branches, service quality may vary; choose reputable branches or opt for online services.

3. Aurora Gold Shop - Specializes in jewelry and gemstones

Aurora Gold has been in business for over 40 years, starting from expert goldsmiths and expanding into a jewelry and diamond store with over 200 branches nationwide.

It offers buying and selling of jewelry, diamonds, gemstones, and accessories under one brand, with the Aurora Gold app for online trading.

Advantages: Full services for investors interested in jewelry and gemstones.

Caution: Prices may be higher due to added value of gemstones; compare prices before deciding.

4. Ausiris Gold - Pioneer in investment gold bars

Ausiris Gold is Thailand’s first investment gold bar trading institution, with over 100 years of history since 2460 BE, expanding to Bangkok in 2530 BE.

It offers 24-hour online trading via website and app, including gold savings, bar trading, jewelry trading, futures brokerage (TFEX), and ETF collaborations with the stock exchange.

Advantages: Complete services from physical gold to derivatives, 24/7 online trading.

Caution: Market volatility in derivatives and 24-hour online trading can lead to poor decisions during high volatility; study thoroughly and set clear stop-loss and take-profit strategies.

5. MTS Gold - Trusted by serious investors

MTS Gold has been operating for over 60 years since 2495 BE, and is a member of the Thailand Gold Traders Association. Although it has only about 7 branches, it is well-known among gold investors.

It has expanded into full online gold investment via the MTS Gold platform, offering bar trading, bullion trading, derivatives (TFEX), and real-time global market prices with 24-hour trading, tools, and analysis.

Advantages: Full range of services for long-term and speculative investors, high expertise.

Caution: Derivatives trading is high risk; understand products thoroughly.

6. TTK Gold (Tao Tuo Kang) - The oldest gold trading institution

Tao Tuo Kang Jewelry in Yaowarat is the oldest gold trading institution in Thailand, operating since the reign of King Rama V (over 160 years). The building features colonial architecture, 7 stories high, with a museum of ancient gold artifacts.

With about 30 branches nationwide, it offers standard-priced jewelry and gold bars, suitable for both investors and jewelry buyers.

Advantages: Long history, trusted and experienced.

Caution: Fewer branches than larger stores; consider accessibility.

7. YLG Bullion Company - International manufacturer and exporter

YLG Bullion is a group producing and exporting gold jewelry and gemstones, recognized internationally. Originating from Yuliam Gold Factory, with over 20 years in the global market, it rebranded as YLG Bullion International in 2546 BE.

Headquartered in Bangkok, it provides online gold trading via YLG Bullion Trading, including gold bars (99.99% and 96.5%), gold savings, jewelry trading, futures brokerage, and import/export services.

Advantages: International experience, comprehensive services, suitable for both long and short-term investors.

Caution: Limited branches; prefer online services for convenience.

8. Thong Bai Jewelry - Specializes in jewelry

Thong Bai Jewelry in Yaowarat has a long history on the famous Chinese gold trading street. Its main business is buying, selling, and exchanging jewelry, diamonds, gemstones, gold, and other precious stones.

A member of the Thailand Gold Traders Association, it offers standard-priced jewelry with 5 branches in Bangkok, ideal for those seeking jewelry for personal use.

Advantages: Expert in jewelry and gemstones, long-standing reputation.

Caution: Focused on jewelry; for serious gold investment, consider other stores.

9. Jin Hua Heng Jewelry - Art and technology combined

Jin Hua Heng has been operating since 2523 on Yaowarat Road, focusing on high-quality jewelry trading. It now offers engraved gold bars using modern laser technology, making patterns sharp and durable.

It provides both in-store and online services, with prices aligned with the Thailand Gold Traders Association. Suitable for those seeking quality jewelry at fair prices.

Advantages: Fine craftsmanship, modern technology, high quality.

Caution: Limited branches, mostly in central Bangkok.

10. Thana Kit Jewelry - Full services from decoration to pawn

Thana Kit started as a gold manufacturing factory and evolved into a retail jewelry store over 40 years, trusted by customers. Main services include buying, selling, and exchanging jewelry, gemstones, diamonds, and precious stones. It also offers pawn services, custom jewelry, and special orders like amulet frames, lockets, and name rings.

Ideal for those wanting to buy personal jewelry and gemstones.

Advantages: Comprehensive services, including pawn and custom orders.

Caution: No investment or savings gold services; for investment, consider other stores. Few branches.

Indicators of the best jewelry store: How to know?

When searching for the best jewelry store for your needs, these points will help you decide:

1. Long-standing operation: Stores with decades of experience tend to be more stable and knowledgeable.

2. Membership in the Thailand Gold Traders Association: Indicates legal compliance and standard adherence.

3. Transparent pricing: Stores using standard prices from the association are more trustworthy.

4. Multiple service channels: In-store, online, ATM gold—showing readiness and technological adaptation.

5. Guarantee system: Ensure you receive a clear warranty and buy-back policy.

Before buying gold from your chosen store: Important checks

Decide your investment goal

• For jewelry: Focus less on quality, more on aesthetic value.
• Long-term investment: Prioritize safety and store credibility.
• Short-term speculation: Emphasize convenience and low fees.

Check buy/sell prices, premiums, and lock-in fees

Avoid selling back immediately; understand that real prices fluctuate daily.

Verify weight in front of both parties

Weigh gold in front of the seller and buyer using calibrated scales for accuracy.

Request a guarantee and buy-back conditions

Guarantees are essential as proof of quality and buy-back assurance from the same store.

Sell back to the same store

This ensures the gold’s quality is verified and you get a fair price.

Conclusion: Find the best jewelry store for yourself

There is no universal “best” jewelry store for everyone. The “best” depends on your personal goals and needs. The ten stores listed offer a variety of services and expertise, from general buying and selling to advanced investment options like derivatives and ETFs.

Choosing the best store involves research, comparison, and considering conditions that suit your objectives. The most important thing is to buy from a reputable shop and follow proper verification steps before making a purchase.