The Generation Essentials Group (TGE) announced that its Lunar New Year film, “Scare Out,” has achieved over US$14.5 million in pre-sales, placing it among the top three holiday box-office forecasts. The movie’s promotional campaigns generated significant social media engagement, with 5.40 billion total views and 2.72 billion views for its Douyin hashtag, ranking #1 on Weibo’s movie list. “Scare Out” is set for a broad international release in major markets, including Greater China, North America, the UK, and Australia.
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Lunar New Year film 'Scare Out' sells $14.5M in tickets before debut
The Generation Essentials Group (TGE) announced that its Lunar New Year film, “Scare Out,” has achieved over US$14.5 million in pre-sales, placing it among the top three holiday box-office forecasts. The movie’s promotional campaigns generated significant social media engagement, with 5.40 billion total views and 2.72 billion views for its Douyin hashtag, ranking #1 on Weibo’s movie list. “Scare Out” is set for a broad international release in major markets, including Greater China, North America, the UK, and Australia.