YouTube Enables PYUSD Payouts for US Creators, Boosting Stablecoin Adoption

Source: DefiPlanet Original Title: YouTube Enables PYUSD Payouts for US Creators, Boosting Stablecoin Adoption Original Link:

Quick Breakdown

• YouTube partners with a leading payment platform to offer PYUSD stablecoin payouts to eligible US creators.
• Feature rolls out via payment platform integration, supporting direct crypto earnings from ad revenue.
• Move targets millions of creators, potentially driving stablecoin use in everyday payments.

YouTube now allows stablecoin payouts for US creators, letting users convert earnings directly into the dollar-pegged token. The rollout began this week, focusing on creators who meet YouTube Partner Program thresholds and link payment accounts. This integration simplifies crypto access for over 2 million US-based channels, bypassing traditional bank delays and fees.

PYUSD gains traction in the creator economy

PYUSD was issued on Solana and Ethereum blockchains in 2024, with reserves backed by US Treasuries and cash equivalents. YouTube’s move follows the payment platform’s push into crypto services, including buying, selling, and holding PYUSD for users. Creators can now opt for instant PYUSD transfers, appealing to those seeking blockchain-based efficiency amid rising ad revenue demands. The platform processes billions in annual payouts, positioning PYUSD for broader real-world utility.

Implications for crypto mainstream push

This development aligns with growing stablecoin momentum, as US regulators clarify rules under the Clarity for Payment Stablecoins Act of 2025. PYUSD circulation has surpassed $500 million, fueled by merchant acceptance and now creator payouts. Industry observers see it accelerating Web3 adoption, with YouTube’s 100 million-plus Partner Program members as a massive testing ground.

Notably, the payment platform significantly expanded its stablecoin, PYUSD, across the Stellar network and eight other blockchains, including a permissionless version (PYUSD0) via the LayerZero Stargate Hydra bridge for increased fungibility across ecosystems like Avalanche and Tron. Stellar’s low costs and growing adoption, especially in developing economies, position PYUSD to better compete with other major stablecoins in the projected $2 trillion stablecoin market. This move ultimately facilitates a global, borderless financial system, allowing self-custodying users to seamlessly move value across chains without traditional banking.