Snoop Dogg's NFT sold out in 30 minutes, earning 12 million Dollars — Telegram's new platform is a hit once again.

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Rap legend Snoop Dogg has done it again. His NFT collection released on the new NFT platform “Telegram Gifts” on Telegram sold out in just 30 minutes. The revenue reached 12 million Dollars. As a result, the global NFT sales volume has risen by 7.75%.

996,000 NFTs disappear instantly

This collection was divided into 5 tiers:

  • West Side Sign (Premium): Sold out in 1 minute and 47 seconds
  • Lowrider: Sold out in 1 minute and 52 seconds
  • Other tiers: Sold out one after another.

The price range is $3 to $150. The tier with the most trading volume was the lowest priced “Snoop Dogg” tier (600,000 pieces). According to Telegram CEO Pavel Durov, this selling volume has become the talk of the industry.

The momentum of the Telegram Gifts platform continues unabated

This initiative also includes the new song “Gifts.” All NFTs appeared in the MV.

Overall Performance of Telegram Gifts:

  • Debut work “Plush Pepe”: The floor price has risen to about 11,886 Dollar.
  • Total Market Cap: over 200 million Dollar
  • Total trading volume: over 122 million Dollar

The feature of this platform is that NFTs are available for use as profile decoration. They hold value as social identity rather than as speculative assets.

Snoop is a pioneer in the NFT industry

His crypto history dates back to 2013 (when he sold albums for Bitcoin). After that:

  • Conducted an NFT drop in 2021
  • Hold a large amount of Bored Apes and CryptoPunks
  • Build Snoopverse in the metaverse “The Sandbox”
  • Death Row Records is scheduled to transition to an NFT-exclusive label
  • Released the “Passport Series” in 2023

This Telegram collaboration demonstrates his seriousness towards Web3.

Why did it sell out so quickly?

The answer is simple: the combination of celebrities × new platform × low price range. Not only speculators but also Snoop's fans are joining in. The low barrier of trading within the Telegram app that is used daily is also significant.

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