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According to an official blog post on October 1, CoinWorld reported that the TON Foundation has appointed Gerardo Carucci as its new Chief Marketing Officer (CMO), effective immediately. Carucci will be responsible for developing executive marketing and creative strategies to accelerate the growth of TON within the Telegram ecosystem. His resume shows that Gerardo Carucci has worked for globally recognized brands such as Apple and Nike. During his time at Apple, he was involved in events like the opening of Apple Park and the Steve Jobs Theater; at Nike, he led marketing campaigns for the FIFA World Cup and the Olympics.