Recently, a co-founder of a leading exchange publicly clarified something very clearly: don’t confuse official platform actions with community-driven hype and token launches.

First, let’s talk about the official Twitter stuff. What the platform’s social accounts are called and the tone they use in posts—these are just routine operations by the marketing team. There’s no need to read too much into it. There really aren’t that many hidden hints.

Here’s the key point—there’s a strict internal rule: all employees are strictly prohibited from participating in any token project’s issuance or promotion. This is a hard bottom line, not a joke. Why? Because they’re afraid someone might do side projects under the platform’s name, and in the end, it’s the users who get hurt.

But what’s happening now? Some project teams are pretty cunning, watching official Twitter posts or execs’ statements, picking out a few keywords to launch tokens. “See, they said this word, that’s definitely an endorsement!”—Wake up, this kind of move has absolutely nothing to do with the platform. Whatever the community wants to do is up to them, but don’t pin it on the platform.

Some people also cite “encouraging employee innovation.” That’s true, but it refers to innovation in business, like optimizing products or improving services. It has nothing at all to do with launching tokens. Don’t make up your own narrative.

One last reminder: DOYR (Do Your Own Research). Rushing into buying tokens just because they’re somehow linked to a platform? That’s not investing, that’s gambling with your life. There’s no savior in the market—protect your own wallet.

To put it simply, this statement is drawing a line: what belongs to the platform stays with the platform, and what belongs to the community stays with the community. Don’t fall into traps because of misunderstandings, and don’t let opportunists take advantage of the hype.