Founders in prison, a frenzied market—doesn't this all feel surreal?

Just a few days ago at an industry summit, a reporter was strutting around in a $LUNC merch T-shirt. Can you believe it? The Terra empire collapsed only a few years ago, Do Kwon himself still has to serve 12 years behind bars, yet the market has already started another round of collective amnesia.

This isn’t a coincidence; it’s a script.

Every cycle is the same—the old wounds haven’t even healed, and new retail investors are already rushing in. Instead of riding these emotional rollercoasters, why not look at the projects that are quietly building during the bear market?

Take Yield Guild Games, for example.

**From Gold Farming Guild to Ecosystem Engine: What is YGG Doing?**

A lot of people still think of YGG as a “game gold farming guild”—helping Filipino players make money in Axie Infinity and that’s it. But now? It has evolved into the traffic hub and asset infrastructure of the Web3 gaming world.

Simply put, YGG is doing three things now:

**Game Filter.** It doesn’t promote just any game; instead, it screens and incubates blockchain game projects with real potential, providing players with a one-stop entry point. You don’t have to risk stepping on landmines in the vast sea of blockchain games—YGG has already tested them for you.

**Asset Liquidity Pool.** In-game items, land, and characters can all be turned into NFTs, managed or rented out to players through the guild’s vault. This means assets are no longer locked in a single game—they can flow, be traded, and appreciate across games.

**Player Incentive Network.** Through quest systems and guild certification mechanisms, players can not only “farm gold” but also accumulate on-chain reputations and skill tags. This is the Web3 version of a gaming career profile, usable across platforms.

**Why Pay Attention to YGG Now?**

Meme coins pump fast and crash faster. What’s truly worth allocating are those projects that continue to capture real value during the bear market. YGG connects the markets for players, games, and assets—every transaction, every rental, every new player onboarding injects real demand into the ecosystem.

This isn’t just storytelling; it’s a business model.

When the next cycle comes around, the projects that really have users, cash flow, and network effects will be the real engines of growth. Don’t wait until the market goes crazy again to remember—what were you chasing last time it went wild?