Netflix jumping into crypto? That's definitely thinking outside the box. Sure, they're the content creation giant everyone knows, but here's the thing - this move is exciting in theory, yet it might not translate into wins for shareholders. When traditional media giants pivot into blockchain territory, the execution risk is real. The hype is there, but profitability? That's another story. Will they monetize it right, or is this just another corporate experiment that dilutes focus? Time will tell if this innovation actually delivers value or just burns cash chasing trends.